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BNB Chain Spotlight: Hooked

2022.12.31  •  5 min read
Blog post image.

Web3 Users Hooked on GameFi Project

We had the opportunity to catch up with the innovative team at Hooked Protocol. We set out to learn about the inspiration behind the project and what has propelled it to the early success the team has enjoyed so far.

Dive into the details and learn about what has brought the team all this way...

Describe Hooked for those unfamiliar with it. What's your vision and mission?

Hooked Protocol is a Web3 Gamified Social Learning Platform, aiming to build the on-ramp layer for massive Web3 adoption.

By  providing tailored Learn & Earn products, Hooked can form a fast growing community, and later build onboarding infrastructures and dApps to help more businesses to on-ramp onto web3, forming an ecosystem of community-owned economics.

When was the idea behind Hooked and what led to it?

The fundamental hypothesis is that there is an enormous gap between web3 technology innovation and actual user adoption.

Only a selective few are enjoying and benefiting from the major technological breakthrough of our time. And, where there is a gap, there is a huge market opportunity.

Hooked believes we can make web3 technology widely adopted by all internet users, truly enabling a highly accessible and extensively known web3 world to all communities.

Tell us about your team's background.

The founding team is from Silicon Valley companies like Google, Facebook, Uber.

One of the biggest key strengths is the massive user growth experience.

The team have all had successful showcases in launching, operating, and developing large user-scale products.

By leveraging our experience and resources, Hooked can make web3 technology widely adopted by all internet users.

What are the main advantages of Hooked for users, compared to a similar project from a mainstream financial market?

Our target market size is the billions of web2 internet users, who are waiting to be transformed and onboarded to web3, to bring breakthroughs and incremental value to the web3 ecosystem.

The main problems they may encounter to step into web3 are: lack of motivation, high onboarding barrier, and inadequacy of web3 education to get them equipped with web3 knowledge.

To tackle the problems, Hooked takes the methodology to educate and engage users along their Web3 onboarding journey through gamified learning experience, and pay out economic value back to incentivize users.

So when Hooked designed the first pilot Dapp, we wanted it to be an all-in-one solution for new user onboarding.

A free-to-use app plus incentives;

Learning about web3 while earning;

A ready-to-use in-app wallet and SBT to build Web3 identity.

We offer both use cases and infrastructure to really make web3 & crypto a better place for massive adoption.

What is the security strategy of your project?

We adopt strict methods to anti-spam verification. The Overall anti-spam strategy comprises 4 sections covering the whole user life-cycle phases of installation, activation, participation and rewards allocation.

As for security of user assets, there are a set of review and verification processes for users to initiate various requests upon their in-app wallet assets to maximise the safety of user accounts.

Let's say I want to start using Hooked. Where do I start? Where can I find some how-to guides?

Hooked Protocol has launched our first pilot dApp, Wild Cash, as the Web3 community gateway in emerging markets.

It’s a dApp designed to solve the onboarding challenges for users with embedded gamified experience-oriented features including: Quiz to Earn, POWT (Proof of Work & Time) Mining Game, Social Referral, and wallet infra with staking & swapping utility.

Here is a peek at the product and one can download it for instant web3 onboarding:

Why did you decide to build on the BNB Chain?

Having been working with the BNB Chain on product idea discussions and collaborative community events of Hooked Halloween Party, we have a very positive view on the impact BNB Chain has on the Web3 ecosystem.

BNB Chain is also the best option that meets all our demands on the blockchain infra it takes to build our ecosystem: fast transactions process and scalability needs.

What’s your impression of developing on BNB Chain so far?

As Hooked Protocol’s grand vision has always been building the on-ramp layer with massive adoption and we are aiming to onboard billions of users to web3 world, to build high concurrency and high availability service framework is key to our base layer infrastructure construction.

The advantages that BNB Chain impresses us is the ability to handle the largest daily active use base and the highest peak EVM transactions with economical fees. And more importantly, when we start to build our application roll-up solution, it’s important that we can be supported by a robust ecosystem of related blockchain infrastructure projects, which BNB Chain makes possible.

We just published our roadmap for 2023 to share with our community:


Also for a quick walk through of the project, please check out our website and whitepaper below:



What can you share about your tokenomic model?

Hooked Protocol adopts an innovative single token (HOOK) oriented structure, supplemented with in-ecosystem only utility token HGT (Hooked Gold Token).

HOOK is the governance token of the ecosystem, and is used in the following functions:

  • Governance platform token for Hooked ecosystem
  • Access token for privileges of community events and exclusive NFTs mints
  • HOOK used for certain in-app purchases (game tools, secret boxes, etc.) will be burnt to reduce overall token supply
  • Future gas token for Hooked Application Rollup Infrastructure
  • Staking rewards program tied to platform’s profitability

Please refer to the Whitepaper: for more details.

Are you planning any upcoming events?

We have planned 3 product and event launches for Q1, please check for more detailed product intro:

Also 2 products to be launched in Jan, 2023. For quick product preview:

[Product Preview] ToDaMoon: Live Streaming Quiz-to-Earn Competition

[Product Experience Preview] Hooked AI: Web3 Visual Identity Powered by Creativity and AIGC

Finally, in one or two sentences, what makes you most excited about the future of Hooked?

To onboard as many users as possible to Web3, Hooked will continue to enrich users’ gamified social learning experience.

With massive Web3 user and business adoption achieved a milestone success, they are going to provide a Web3 marketplace, which will contribute to the next-generation business model and long-term sustainability of Hooked ecosystem.

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