In the Project Spotlight series, we interview projects developing on the Binance Smart Chain (BSC). Previously, we shared interviews with many projects, including Tenderly, BunnyPark, MOBOX, Covalent, Cybertino, and Ampleforth. Today, it’s 0x Labs under the Spotlight.

Spotlight on 0x Labs

IMPORTANT: Please note the following content does not constitute an endorsement or approval of any of the products or services of the project, organization, or individual.

What is your core business? Can you expand on your business strategy to those unfamiliar with your project?

0x Project is the team that builds and updates the 0x Protocol, 0x API, and Matcha.xyz (a commission-free DEX aggregator trading platform). Our mission is to “create a tokenized world where all value can flow freely”, and we believe that 0x is building important infrastructure for the emerging crypto economy that enables markets to be created that couldn't have existed before. Our vision is for 0x to provide value at all layers of the crypto tech stack: the core protocol layer with 0x protocol, the integration layer with 0x API, and the end user interface layer with Matcha.xyz.

When was the idea behind 0x Labs born, and what led to it?

0x Project was the brainchild of Will Warren (a former engineer) and Amir Bandeali (a former derivatives trader) that was founded in 2017. Back then there were lots of DEXs being built, but none had really focused on building a hyper efficient and non-custodial exchange functionality. The original vision of 0x was to build public infrastructure that could power these exchanges.

Can you tell us more about your team's background?

The 0x core team currently resides in 8 different countries and 0x team members were part of the group that first coined the term “DeFi” or “Decentralized Finance”.

What are the main advantages of 0x for the user, compared to a similar project from a mainstream financial or DeFi market?

0x protocol aggregates liquidity from 30+ of the largest liquidity sources across Binance Smart Chain, Ethereum, and Polygon. This aggregation combined with 0x proprietary liquidity (0x open order book, professional market makers, and private liquidity pools) and features like smart order routing and gas optimization allows 0x to provide the best pricing in DeFi. 0x API is a professional grade liquidity aggregator enabling the future of DeFi applications to easily tap into that liquidity through an easy to use API.

Let’s say I want to use 0x. Where do I start? Where can I find some how-to guides?

To make use of the 0x protocol, your best bet is to integrate with 0x API. To learn more visit 0x.org or go directly to our docs and start building https://0x.org/docs/api.

Why did you decide to build on the Binance Smart Chain?

We believe that we are well on our way to living in a multi-chain world, and the amount of users looking to transact on BSC is undeniable. Although the roots of 0x were originally on Ethereum, our users appreciate the speed, token selection, and low cost of trading on BSC. The BSC team was very supportive of our launch and the BSC community has welcomed us with open arms!

What can we expect next from your project? Can you briefly describe your roadmap?

Growth! We’re looking to expand by continuing to work with other projects to integrate the 0x API and are looking to grow our user base with Matcha. If you’re interested in integrating with 0x, you can check out our documentation and GitHub. We’re also hiring for a bunch of roles, so if you want to help us build the future of DeFi, check out our open roles here: https://0x.org/jobs.